The Luck Collective Blog

Four Tips for Maximizing Conferences and Events

Trade shows and events are typically one of the largest marketing expenses for B2B firms. They can be magical from a brand awareness and PR perspective or, on the downside, a total boondoggle for...

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Building a Customer-Centric Marketing Practice

Most growth-focused businesses have processes in place for ensuring customer satisfaction and loyalty, but what does it mean to have a truly customer-centric business, particularly as it relates to...

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How Setbacks Can Drive Growth

Whether you’re an entrepreneur or an intrepreneur, one of the biggest determiners of success and, ultimately, growth, is how you respond to failures or setbacks.

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Trends and Innovations In Marketing and Research: Industry Pros Weigh In

Trying to envision what’s on the horizon in 2019 and how it might impact your strategic planning? The innovation we see in the market research industry impacts the way we research and, subsequently,...

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Defensibility... How to Determine Your "Competitive Moat"

When I work with early-stage firms, I’m often advising on fundraising where potential investors focus on one key question... "What is your competitive moat?"

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Your Strategic Planning Process Needs a Plan

Although we’re just a little over a month past the halfway mark of 2018, now is the time to start thinking about strategic planning. Not the plan itself... but the plan behind the development of the...

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Sales Is King Podcast: The Sales vs. Marketing Showdown

Scaling sales is the number one challenge most businesses face. Whether you’re struggling to drive lead generation, responding to incoming leads, staffing a sales team, or modeling sales...

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Your Summer Growth Reading Guide

With a glut of new business books launching on a weekly basis, it can be challenging to figure out which are worth the time investment. And by “worth,” I mean books that deliver actual field-tested...

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Is Your Poor Prospecting Turning You Into a Sales Cliché? The 4 Cardinal Sins of Prospecting

I went on my first true sales call in 2000. It was after the advent of the internet, a year after the launch of SalesForce, but before business networking and prospecting tools like LinkedIn and...

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The Growth Collective... A Growth Inspired Mastermind

If you haven’t heard of or participated in a Mastermind before they are, quite simply, carefully curated and moderated groups designed to help you navigate through business challenges using the...

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