The Luck Collective Blog

Why Is My Life So Hard? Why Comparison is the Thief of Joy

Whether you’re an entrepreneur, a senior executive or you’re just starting out on your career path it can be easy, particularly in times of stress, to compare yourself to your peers. Do you think...

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All You Need Is (Customer) Love

For many companies focused on growth, there is too much attention on scaling quickly and not enough focus on the customer experience and building up loyal users and brand evangelists. We forget that...

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Growth Hacking 101

“Growth hacking” is a new term for most in the marketing measurement space but a long held practice among the best marketers and product managers in Silicon Valley. Although market researchers today...

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The Importance of “Hustle”

What makes a business a success? Is it a great idea? Access to funding? Great staff? Although an innovative idea, money and an awesome team can be instrumental, in truth, there are many founders who...

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Women Who Dare

Adventure racer Kerry Gross wanted more stories of inspiring women. So, she decided to ride her bike across the US from California to Maine in search of women who inspire others. The Women Who Dare...

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Winning Product Marketing Strategy Tips

Going to market with a new product or service? It certainly isn't getting any easier to cut through competitive marketing clutter, and the time crunch you feel - it's a real thing.

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Why Should I Care? The One Question That Matters Most

Whether you’re a B2B SaaS firm or a B2C direct-to-consumer brand, I often see firms make the mistake of marketing and positioning products by telling consumers what their products DO rather than how...

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51 Experts Share the Most Effective Tips for a Successful Product Marketing Strategy in 2018

Products may come and go, but the need for marketing is something that’s eternal. You may be employing cutting-edge technologies or using the best of research to create new products. But the reality...

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Market Research: A Founder's Secret Superpower

Having spent the first two decades of my career as a marketing research technology entrepreneur, the importance of research in guiding strategic planning and growth is not lost on me. Ironically,...

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Machine vs. Man: The Impact of Technology on Work as We Know It and What that Means for Your Business

Automation, AI and the impact of technology on the future of work as we know it are hot-button topics and if you’re trying to scale a business, understanding how to use these technologies to boost...

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