Collected: The Luck Collective Blog

Making An Impact… A Chat With The MR Realities Podcast

Looking for some tips and tricks you can use to increase your professional impact? Check out this podcast with my MR industry pals Dave McCaughan and Kevin Gray as we talk about the evolution of the...

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A 5-Step Framework for Reinvention

So... you feel like you have a new business idea, product or service you want to pursue. Now what? You need a framework so you’re not going at a reinvention or pivot willy-nilly.

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Planning a Career or Company Pivot? Here's Your CliffsNotes.

Somewhere along the way, you may have become convinced that stasis is safer than movement. Consistency feels comfortable; volatility is frightening. But, in this ever-changing world, we are...

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2019-2020 ESOMAR Council Elections

ESOMAR Members! As a two term ESOMAR Council Member, I am presenting myself as a candidate for Vice President for the 2019/2020 term.

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Four Tips for Maximizing Conferences and Events

Trade shows and events are typically one of the largest marketing expenses for B2B firms. They can be magical from a brand awareness and PR perspective or, on the downside, a total boondoggle for...

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Building a Customer-Centric Marketing Practice

Most growth-focused businesses have processes in place for ensuring customer satisfaction and loyalty, but what does it mean to have a truly customer-centric business, particularly as it relates to...

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How Setbacks Can Drive Growth

Whether you’re an entrepreneur or an intrepreneur, one of the biggest determiners of success and, ultimately, growth, is how you respond to failures or setbacks.

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Trends and Innovations In Marketing and Research: Industry Pros Weigh In

Trying to envision what’s on the horizon in 2019 and how it might impact your strategic planning? The innovation we see in the market research industry impacts the way we research and, subsequently,...

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Defensibility... How to Determine Your "Competitive Moat"

When I work with early-stage firms, I’m often advising on fundraising where potential investors focus on one key question... "What is your competitive moat?"

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Your Strategic Planning Process Needs a Plan

Although we’re just a little over a month past the halfway mark of 2018, now is the time to start thinking about strategic planning. Not the plan itself... but the plan behind the development of the...

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