Collected: The Luck Collective Blog

Trends and Innovations In Marketing and Research: Industry Pros Weigh In

Trying to envision what’s on the horizon in 2019 and how it might impact your strategic planning? The innovation we see in the market research industry impacts the way we research and, subsequently,...

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Defensibility... How to Determine Your "Competitive Moat"

When I work with early-stage firms, I’m often advising on fundraising where potential investors focus on one key question... "What is your competitive moat?"

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Your Strategic Planning Process Needs a Plan

Although we’re just a little over a month past the halfway mark of 2018, now is the time to start thinking about strategic planning. Not the plan itself... but the plan behind the development of the...

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Sales Is King Podcast: The Sales vs. Marketing Showdown

Scaling sales is the number one challenge most businesses face. Whether you’re struggling to drive lead generation, responding to incoming leads, staffing a sales team, or modeling sales...

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Your Summer Growth Reading Guide

With a glut of new business books launching on a weekly basis, it can be challenging to figure out which are worth the time investment. And by “worth,” I mean books that deliver actual field-tested...

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Is Your Poor Prospecting Turning You Into a Sales Cliché? The 4 Cardinal Sins of Prospecting

I went on my first true sales call in 2000. It was after the advent of the internet, a year after the launch of SalesForce, but before business networking and prospecting tools like LinkedIn and...

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The Growth Collective... A Growth Inspired Mastermind

If you haven’t heard of or participated in a Mastermind before they are, quite simply, carefully curated and moderated groups designed to help you navigate through business challenges using the...

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Your Obsession with Performance Data May Be Killing Performance

This post is a painful one for me to write. I’ve spent the last 20 years of my career in marketing research and measurement and I measure everything. Literally everything….from my clients' financial...

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Four Tips to Increase Team Innovation

If you’re an entrepreneur or a business growth junkie you’ve likely read hundreds of articles on how to inspire innovation internally… but this one, from my friends at Big Squirrel, is different. In...

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Change Your Mindset, Change Your Growth

Organic growth is hard! Too often companies resort to an easier path…..M&A, rather than focusing on an organic growth strategy. But the simple fact is that you can’t grow through acquisition alone.

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